Posts tagged video marketing
Kevin Graham Speaker on FEAR of VIDEO.png

Last year, we produced and published more than 500 videos, and I still get nervous about being on video... so I can imagine how terrifying it may be for others.

Five Reasons Not to Fear Video:

  1. Pre-production planning and scripting - we work together in advance to iron out the message.

  2. Fun on-location, on-set and on-camera - we bring great energy so the shoot is fun... and it's not live, so double takes are fine.

  3. Have purpose - understanding your objective fuels your passion and story.

  4. Be authentic - it's not about perfection. As the legendary Jim Cathcart says: "It's not about you, it's not about your target market, it's not even about your content; it's about what your content can do for your market."

  5. Work with professionals - it's important to understand that when you work with V4BG, we're going to make you look good.

Video can be intimidating… but it doesn’t have to be uncomfortable.

At Video for Business Growth, we understand how to make it a fun and enjoyable experience… and how to make you look good.

Contact us online at We provide full service production, placement and promotion.

Various Types of Video You Can Use for Business Growth
Types of Video for Business Growth

Video Types

Are you wondering which types of video would be good to grow your business?

The type of video you should promote should be aligned to your business objectives. For instance, are you trying to drive brand awareness, convert new prospects to buy, help current customers get more value from their investment, or perhaps you just want to build brand loyalty.

Let’s look at few examples:

Explainer videos - these are great at doing just that - explaining. The trick is to do it simply, and in a compelling manner that adds story or somehow touches the art. Remember Einstein’s wise words: “If you can’t explain something simply, you don’t understand it well enough.”

Product feature videos - these do not require high production costs, as it really is about the product… but just like in sales, people doing buy features, PEOPLE BUY BENEFITS… so be sure you’re product feature videos feature the benefits, too.

How To Videos - this is a classic approach. Look, people love video - but they don’t love commercials. So instead of creating endless commercials, create high value content that educates, informs and empowers your target market. Answer their common questions with video and you’ll end up on the end of their search results, provide them great value… and guess who they’ll think of when they decide they need your product or service?

Customer Testimonials - Why every website or email campaign does not contain a link to customer testimonials is beyond my understanding. People love stories and your raving fan customers would love to know that you care enough about them to include them in your video promotions. Hello! This is virtually free advertising that sells the sizzle!

There are endless types of videos that you can use for business growth! The infographic is courtesy of VidYard, and they’ve literally studied hundreds of thousands of videos.

Video for Business Growth is headquartered in Orange County, California. We work with all types of companies to produce low-cost, high-value video content that drives business growth… full-service video production, placement and promotion.

Contact Video for Business Growth at 888.402.1117,, online at and @Video4BG.

#marketing #business #technology #sales #digitalmarketing #video #advertising #youtube #interview #california

Ten Simple Steps to VIDEO SUCCESS
Ten Simple Steps to VIDEO SUCCESS.png

Ten Simple Steps to VIDEO SUCCESS...

  1. Understand that simple does NOT mean easy. These steps may be straightforward but high-value rarely comes easily in life.
  2. Know. Know. Know. Know your product. Know your customer. Know your competition. This understanding shapes your distinction.
  3. Examine your ecosystem. You’ll be surprised by the many areas you’ll be able to positively impact with video for business growth.
  4. Leverage your strengths. Draw upon your vast resources… such as your unique environment, brand assets, access to customers and so much more.
  5. Outline your framework. Craft some simple guidelines for folks to follow: dos, don'ts, direction on types of content, sources and maybe even a Content Plan.
  6. Develop video content. Generating new content isn’t just about shooting video, as pre-production planning empowers scripting and video production success.
  7. Film and create. The holy grail of video success: video production, as Content is King. Aim for authentic, passionate, purposeful and deliver well-lit video with killer audio.
  8. Properly place. Seemingly simple, this step requires diligence and execution; optimize the metadata and other digital standards for proper-placement so that seekers find you.
  9. Promote with Precision. It’s one thing for seekers to find you, but it’s a whole ‘nother world when you proactively promote with precision.
  10. Measure, rinse, repeat. Continuing engaging with high-value content. The good news is that video becomes easier and more repeatable.

Ten Simple Steps to VIDEO SUCCESS was written by Kevin ‘KG’ Graham. 

KG serves as President of Video for Business Growth, which offers full service video production, placement and promotion.

You can learn more about Video for Business Growth online at

Kevin Graham is KGWOW. Check out the KGWOW Family of Brands…
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