Video is a powerful medium that has a growing reach given the macro trends across remote workers, live streaming and the ‘orders of magnitude’ better marketing results and return-on-investment (ROI).

But don’t take my word for it, let’s hear what the experts have to say:

On video advertising changes, theSpotX 2021 Global Trends Report for Video Advertising finds:

• More rapid development of the post-cable ecosystem

• OTT and CTV growth accelerating (Over The Top video and Connected TV)

• Increased application of targeting data for audience precision, among other things.

Flying V Group highlights in their 17 Video Marketing Statistics to Help Build Your Strategy In 2021

• Percentage of businesses using video for marketing up nearly 30% as 4 out of 5 use video

• Message retention with video is nearly ten times higher versus viewer reading material

• Smartphone-based video consumption continues to double yearly, among other things.

B2C Author Jared Atchison highlights several key statistics:

• 90% of consumers on social media watch video

• Nearly 20% of bloggers are publishing video

• 52% video retention rate far exceeds other mediums

Cardinal Digital Marketing’s Alex Membrillo comments on video marketing trends:

• Rising popularity of webinars

• Search engines increasing emphasis on video

• More live streaming and video content going multi-channel

These insights clearly show that consumers want video, that businesses recognize the expanding possibilities and that regardless of your business size, you should be embracing Video for Business Growth. V4BG produces video outcomes that empower business growth. Located in Orange County, we offer full service video production, placement and promotion.

Learn more at www.V4BG.com.

Have you noticed how much work-related video you’ve been watching lately?

Last year, Vidyard published it’s Video in Business Benchmark Report which reveals the latest trends… and yes… B2B video content is doubling in quantity… and short form video is taking off at exponentially higher rates.

According to the author: “Video is clearly no longer just for “big brands” either. For the first time, smaller businesses – particularly those in high-tech markets – are now producing as much, if not more, video content than their larger counterparts.”

Some of the key findings highlighted in the study include:

The creation of video in business is exploding.
Businesses have published 377 total videos on average and are adding 33 new videos per month (up 83% over previous year); video libraries are expected to double in size within 12 months.

Video is faster.
75% of all videos published were under 2 minutes in length, compared to only 56% in the previous year.

Video usage on non-traditional channels on the rise.
There has been an increase in the use of video on distribution channels such as email marketing, landing pages and sales teams.

The use of video analytics is becoming more prevalent.
Those using intermediate or advanced analytics and viewer engagement data to measure performance were 2x as likely to report that returns on their video investments are improving.

The study is available online at these links:
Video Benchmark Report Projects B2B Video Content to Double Within 12 Months

2018 Video in Business Benchmark Report

Video for Business Growth offers full-service video production, placement and promotion.

Learn more at www.V4BG.com

Video Types

Are you wondering which types of video would be good to grow your business?

The type of video you should promote should be aligned to your business objectives. For instance, are you trying to drive brand awareness, convert new prospects to buy, help current customers get more value from their investment, or perhaps you just want to build brand loyalty.

Let’s look at few examples:

Explainer videos - these are great at doing just that - explaining. The trick is to do it simply, and in a compelling manner that adds story or somehow touches the art. Remember Einstein’s wise words: “If you can’t explain something simply, you don’t understand it well enough.”

Product feature videos - these do not require high production costs, as it really is about the product… but just like in sales, people doing buy features, PEOPLE BUY BENEFITS… so be sure you’re product feature videos feature the benefits, too.

How To Videos - this is a classic approach. Look, people love video - but they don’t love commercials. So instead of creating endless commercials, create high value content that educates, informs and empowers your target market. Answer their common questions with video and you’ll end up on the end of their search results, provide them great value… and guess who they’ll think of when they decide they need your product or service?

Customer Testimonials - Why every website or email campaign does not contain a link to customer testimonials is beyond my understanding. People love stories and your raving fan customers would love to know that you care enough about them to include them in your video promotions. Hello! This is virtually free advertising that sells the sizzle!

There are endless types of videos that you can use for business growth! The infographic is courtesy of VidYard, and they’ve literally studied hundreds of thousands of videos.

Video for Business Growth is headquartered in Orange County, California. We work with all types of companies to produce low-cost, high-value video content that drives business growth… full-service video production, placement and promotion.

Contact Video for Business Growth at 888.402.1117, kg@V4BG.com, online at www.V4BG.com and @Video4BG.

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