Are you wondering which types of video would be good to grow your business?
The type of video you should promote should be aligned to your business objectives. For instance, are you trying to drive brand awareness, convert new prospects to buy, help current customers get more value from their investment, or perhaps you just want to build brand loyalty.
Let’s look at few examples:
Explainer videos - these are great at doing just that - explaining. The trick is to do it simply, and in a compelling manner that adds story or somehow touches the art. Remember Einstein’s wise words: “If you can’t explain something simply, you don’t understand it well enough.”
Product feature videos - these do not require high production costs, as it really is about the product… but just like in sales, people doing buy features, PEOPLE BUY BENEFITS… so be sure you’re product feature videos feature the benefits, too.
How To Videos - this is a classic approach. Look, people love video - but they don’t love commercials. So instead of creating endless commercials, create high value content that educates, informs and empowers your target market. Answer their common questions with video and you’ll end up on the end of their search results, provide them great value… and guess who they’ll think of when they decide they need your product or service?
Customer Testimonials - Why every website or email campaign does not contain a link to customer testimonials is beyond my understanding. People love stories and your raving fan customers would love to know that you care enough about them to include them in your video promotions. Hello! This is virtually free advertising that sells the sizzle!
There are endless types of videos that you can use for business growth! The infographic is courtesy of VidYard, and they’ve literally studied hundreds of thousands of videos.
Video for Business Growth is headquartered in Orange County, California. We work with all types of companies to produce low-cost, high-value video content that drives business growth… full-service video production, placement and promotion.
Contact Video for Business Growth at 888.402.1117, kg@V4BG.com, online at www.V4BG.com and @Video4BG.
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