Posts tagged Kevin Graham
B2B Video Content Explodes at near 100% Growth
Kevin Graham touting video growth.png

Have you noticed how much work-related video you’ve been watching lately?

Last year, Vidyard published it’s Video in Business Benchmark Report which reveals the latest trends… and yes… B2B video content is doubling in quantity… and short form video is taking off at exponentially higher rates.

According to the author: “Video is clearly no longer just for “big brands” either. For the first time, smaller businesses – particularly those in high-tech markets – are now producing as much, if not more, video content than their larger counterparts.”

Some of the key findings highlighted in the study include:

The creation of video in business is exploding.
Businesses have published 377 total videos on average and are adding 33 new videos per month (up 83% over previous year); video libraries are expected to double in size within 12 months.

Video is faster.
75% of all videos published were under 2 minutes in length, compared to only 56% in the previous year.

Video usage on non-traditional channels on the rise.
There has been an increase in the use of video on distribution channels such as email marketing, landing pages and sales teams.

The use of video analytics is becoming more prevalent.
Those using intermediate or advanced analytics and viewer engagement data to measure performance were 2x as likely to report that returns on their video investments are improving.

The study is available online at these links:
Video Benchmark Report Projects B2B Video Content to Double Within 12 Months

2018 Video in Business Benchmark Report

Video for Business Growth offers full-service video production, placement and promotion.

Learn more at www.V4BG.com

FIVE REASONS NOT TO FEAR VIDEO
Kevin Graham Speaker on FEAR of VIDEO.png

Last year, we produced and published more than 500 videos, and I still get nervous about being on video... so I can imagine how terrifying it may be for others.

Five Reasons Not to Fear Video:

  1. Pre-production planning and scripting - we work together in advance to iron out the message.

  2. Fun on-location, on-set and on-camera - we bring great energy so the shoot is fun... and it's not live, so double takes are fine.

  3. Have purpose - understanding your objective fuels your passion and story.

  4. Be authentic - it's not about perfection. As the legendary Jim Cathcart says: "It's not about you, it's not about your target market, it's not even about your content; it's about what your content can do for your market."

  5. Work with professionals - it's important to understand that when you work with V4BG, we're going to make you look good.

Video can be intimidating… but it doesn’t have to be uncomfortable.

At Video for Business Growth, we understand how to make it a fun and enjoyable experience… and how to make you look good.

Contact us online at V4BG.com. We provide full service production, placement and promotion.